Almost certainly, if you are advertising a website of any type, you have heard of social media marketing. On the other hand, if you are an average internet entrepreneur or marketing expert, you likely use this expression rather often.
Unfortunately, social media marketing is one of those terms whose meaning remains obscure no matter how often its name is repeated. Like the term “love,” the more frequently a word is repeated, the more confusion it causes. What one person considers social media marketing may be a complete and utter farce to another. It leads to a great deal of uncertainty and unsuccessful marketing initiatives; it is a terrible situation.
Make no doubt about it. If you want solid results from your social media marketing efforts, you must avoid frequent blunders that even experts make. I wish I could have alerted you about these errors sooner, as you would have likely saved much time, energy, and money.
The good news is that recognizing these errors now will go a long way toward preventing them in the future. Here are the ten most typical reasons why social media marketing campaigns fail.