EXCERPT
Internet marketing is a set of techniques and strategies that a site or business owner can use to increase their brand’s visibility. Essentially, this means creating more links, building a following on social media, and getting links to the top of Google.
The net result is that it is easier for people interested in your content to find your website, and more people around the net will have heard of your brand and be familiar with it. That means more traffic to your website and more people buying your products or signing up for your services.
Internet marketing is so powerful that many people will do the marketing first and then develop the business model second! In other words, they might focus on generating traffic and attention for a website or web page and then think about how they will profit from that web page (generally by selling a product or displaying adverts).
Of course, businesses will use this the other way around – they already have a product or service they are selling, and they need to get more eyes on what they’re offering. Internet marketing allows them to do this, and when everything goes smoothly, a business can expect a massive increase in turnover and profits.